15 Best Swimsuit Brands for Women (Affordable Too!).

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best swimsuit brands for women

Best Swimsuit Brands for Women

If you are searching for a flattering swimsuit for summer, then having a list of the best swimsuit brands for women may be helpful!

I personally like buying swimsuits on Amazon (it is easy because you can read all the reviews and see the pictures), but there are also TONS of other places to buy swimsuits.

I’m in a women’s Facebook group in Atlanta, GA where one woman posed the question of, “What are the most flattering and best swimsuit brands for women?”

Like…ACTUALLY flattering swimsuit brands that fit a woman’s figure.

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15 Most Flattering and Best Swimsuit Brands for Women

 

Here is a top 10 list of the best, most flattering swimsuit brands for women.

1. CUPSHE

CUPSHE swimsuit brand for women most flattering
Swimsuits by CUPSHE

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CUPSHE has AMAZING swimsuits. Most CUPSHE swimsuits are under $45 online. CUPSHE offers swimsuits for women with small busts and large busts. Plus, CUPSHE has such cute patterns! CUPSHE is actually #1 on my list of the best swimsuit brands for women.

Love the CUPSHE swimsuits above? Click the links below to buy online. You may also want to check out this guide with the BEST CUPSHE swimsuits.

2. Bdcoco

Bdcoco has cute shirts, workout clothes, dresses, and loungewear outfits for women.

Bdcoco also has cute swimsuits and is one of the best swimsuit brands for women!

Bdcoco high waist blue and white bikini with red tassels
Bdcoco High Waist Bikini

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My group of friends (and other women too!) are in LOVE with the Bdcoco high waist two-piece bikini.

Bdcoco high waist black bikini with tassels
Bdcoco High Waist Swimsuit in Black

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P.S. COCOSHIP has a similar swimsuit that women love too!

COCOSHIP 4th of July bathing suit with tassels in red, white, and blue
COCOSHIP Women's Mesh Striped High Waist Bikini

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3. MiracleSuit

If you want a flattering, one piece swimsuit that covers up trouble areas (think tummy control!), then check out MiracleSuit.

MiracleSuit is THE BEST swimsuit brand for women seeking a one piece with tummy control.

Miracle one piece swimsuit in black with tummy control
Miracle One Piece Swimsuit

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The one piece swimsuits by MiracleSuit are expensive, but women love the flattering fit.

4. Hilor

Women are obsessed with Hilor swimsuits! This swimsuit brand is only available on Amazon, but there are more than 10,0000 reviews (and lots of pictures!) to help you determine what size and style is best.

The two most popular swimsuits are the one shoulder asymmetric one piece ruffled bathing suit and the one piece front crossover swimsuit.

Hilor Women's One Shoulder Swimwear Asymmetric One Piece Swimsuits Ruffled swimsuit for pear shape
Hilor Women's One Shoulder Swimwear

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the best one piece swimsuit for curvy women on Amazon by Hilor
Hilor One Piece Crossover Swimsuit

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5. Trina Turk

Trina Turk swimsuits are expensive, but Trina Turk made the top 10 list and was highly recommended by women in my friend’s group.

Trinka Turk always has bright, colorful, beautiful dresses, shirts, and swimsuits. Trina Turk is available online (from TrinaTurk.com), at Nordstrom, and in a few shopping malls.

Women like the Trina Turk V-Plunge one piece swimsuit and the Bralette Hipster Bikini swimsuit top.

Trina Turk cute one piece colorful swimsuit with v-plunge neck
Trina Turk Women's V-Plunge One Piece Swimsuit

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Trina Turk Colorful Hipster Bikini Top
Trina Turk Colorful Hipster Bikini Top

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I personally like the Trina Turk beach cover up the most! (And it’s more affordable.)

Trina Turk Colorful Beach Cover Up with Hawaiian Print and Flowers
Trina Turk Colorful Beach Cover Up

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P.S. – Love the Trina Turk swimsuit style (bright colors!), but not sure about spending $100 on a swimsuit? Check out this swimsuit on Amazon. It’s under $40 and is so cute and has amazing reviews.

Trina Turk Colorful Swimsuit Dupe on Amazon by Sporlike
SPORLIKE Swimsuit

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6. ZANDO

Zando has SO MANY swimsuits to choose from online.

Women love how Zando swimsuits offer tummy control and have the right amount of coverage.

Zando is the perfect swimsuit for moms or for women who want to cover up the tummy a bit.

Zando two piece high waist swimsuit with polka dots
Zando High Waist Bikini

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The two most popular swimsuits by Zando are the red top with black and white polka dots two piece swimsuit (shown above) and the high waisted two piece swimsuit with black and white palm trees (below).

Zando high waisted two piece tankini in black and white with palm trees
Zando Black and White Tankini Set

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I’m surprised there aren’t more reviews online…women in my friend’s group highly recommended Zando!

Moms tend to vote Zando as one of the best swimsuit brands for women.

7. Aerie

Aerie as one of the best swimsuit brands for women
Aerie Swimsuits for Women

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Aerie sells GREAT swimsuits for women of all shapes and sizes, including apple shape, pear shape, plus size, and more. Plus, Aerie swimsuits are affordable.

Tip: Aerie has really good underwear too!

Aerie has a lot of cute swimsuits with animal prints and ruffles.

Aerie Swimsuits with Ruffles for Women
Aerie Swimsuits with Ruffles for Women
Aerie Leopard Print Swimsuit
Aerie Leopard Print Swimsuit

P.S. – Here are a few swimsuits similar to the Aerie swimsuits online for under $30. The leopard print swimsuit by Upopby is basically a dupe of the Aerie leopard print swimsuit!

Aerie Leopard Print Swimsuit Dupe by Upopby
Aerie Leopard Print Swimsuit Dupe by Upopby

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Aerie gets two thumbs up as one of the best swimsuit brands for women, plus size tweens, and teens.

Swimsuits Similar to Aerie on Amazon

8. Venus

Venus Swimwear for Women
Venus Swimwear for Women

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Venus has a wide selection of colorful swimsuits and plus size swimwear.

The swimsuits for women by Venus remind me of the California west coast!

9. ZAFUL

Zaful (like CUPSHE) has cute, affordable swimsuits for women.

And by affordable – I’m meaning swimsuits under $20 and sometimes under $15!

You can buy Zaful online (zaful.com) or you can buy Zaful on Amazon. I personally like shopping at Amazon because of the free shipping and returns, and the reviews!

The ZAFUL high waisted bikini scoop two-piece swimsuit is the most popular.

ZAFUL two piece swimsuit with black and white leopard print bottoms
ZAFUL Swimsuit

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10. SHEIN

SHEIN 2022 two piece swimsuits
SHEIN Swimsuits

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Believe it or not, SHEIN has LOTS of cute swimsuits for women.

The quality of the swimsuits varies a lot, but a lot of curvy and plus size women LOVE SHEIN because SHEIN is one of the few online retailers that sells plus size swimsuits that are both affordable and cute!

11. Target

Kona Sol Swimsuit Brand for Women at Target
Kona Sol Swimsuit Brand for Women at Target

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You really can’t go wrong with Target swimsuits. They are cute and affordable.

Just make sure to buy online ASAP if they have your size. Target runs out of styles really quick! I personally like the Kona Sol brand at Target.

12. Tempt Me

Tempt Me Swimsuits to hide belly
Tempt Me Swimsuits

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Below are my favorite one piece swimsuits and tankinis by Tempt Me. You can buy the swimsuits from Tempt Me online, but Amazon will ship them to you for free.

Tempt Me One Piece Swimsuits

Tempt Me Two Piece Swimsuits

13. Beach Riot

Beach Riot Swimwear Brand for Women
Beach Riot Swimwear Brand for Women

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Like Riot Swim, I have never heard of Beach Riot! But my friends recommended this as most of the best, most flattering swimsuit brands for women.

You can buy swimsuits from Beach Riot on the Beach Riot website or on Amazon (select styles).

P.S. – If you like the Beach Riot swimsuit style but don’t want to pay quite so much, check out this CUPSHE one piece swimsuit below. It’s similar in style, but under $35 online.

flattering CUPSHE one piece orange, pink, and white swimsuit on plus size black woman
CUPSHE One Piece

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14. Everything But Water

Swimsuits by Everything But Water Swimsuit Brand for Women
Swimsuits by Everything But Water Swimsuit Brand for Women

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Everything But Water has GREAT women’s swimsuits. You can shop by feature, like fuller bust/D cup, moderate coverage, and tummy control/slimming, which is nice.

P.S. – If you love Everything But water, check out swimsuits by LSpace, Seafolly, La Branca, and Becca by Rebecca Virtue.

15. Torrid

If you are curvy or plus size, then Torrid sells amazing swimsuits. Definitely worth checking out!

The Best Beach Coverups to Wear Over Your New Swimsuit

After you’ve found a cute, flattering swimsuit from a swimsuit brand that you love, why not get a new beach cover up? It will help to complete your beach outfit!

Below are three super cute and flattering beach cover ups for women.

You may also want to explore the best beach cover ups on Amazon and the best beach wrap skirts on Amazon.

Tips for Choosing the Best Swimsuit Brand for You

When searching for the best swimsuit for you (and the best swimsuit brand!), keep these things in mind.

How to Choose the Best Swimsuit Brand for You

Here are 5 things to consider.

1. Price

How much do you want to spend on a new swimsuit? You can find lots of cute swimsuits for under $30 online. You can also easily spend $100+ on a new swimsuit.

2.  Your Body Type

Some brands cater more tweens and women sizes 6 and under, whereas others specialize in women with curves and plus size women. Find a swimsuit brand that caters to your body type.

3. Sexy vs. Modest vs. Cute

Do you want a sexy swimsuit with mesh, cut-outs, and plunging necklines, a more modest swimsuit with coverage, or a cute swimsuit with ruffles in bright colors?

Choose a swimsuit brand for women that matches your style.

4. Online Reviews

What do other women say about the swimsuit brand that you are considering?

5. Online vs. In-Store

Do you prefer to try on swimsuits in a store or online at home?

I personally like Amazon because I can research swimsuits online, buy 3-5 swimsuits, try them on at home, and then return one or two if they don’t fit. What’s easiest for you? Does the swimsuit brand you are looking at have a great return policy?

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Best One Piece Swimsuits on Amazon

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