Which Wella Toner to Use? Find the Perfect Toner for You!

Confused about which Wella toner to use?

Continue scrolling to learn about the various Wella toners, to find the best Wella toner color based on skin tone, and to see before and after pictures of popular Wella toner colors like T18 and T28.

At the bottom of this hair guide, you'll also find frequently asked questions about Wella toners!

Wella Toner Colors: Your Ultimate Guide

Wella has 8 main toner colors. The Wella toner colors are T28 (natural blonde), T10 (pale blonde), T14 (pale ash blonde), T18 (lightest ash blonde), T15 (pale beige blonde), T11 (lightest beige blonde), T27 (medium beige blonde), and T35 (beige blonde).

See below for the different Wella toners.

Wella T28

Wella T28 is a toner that produces a natural blonde shade. It is ideal for individuals with cool or ashy undertones in their hair and is particularly effective at neutralizing unwanted yellow or brassy tones. The resulting color resembles a soft, cool-toned blonde, making it a popular choice for those seeking a more refined and natural look. Those with warm skin tones may want to avoid this toner, as it can potentially accentuate any existing warmth in their complexion. Wella T28 is a great choice for those looking to achieve a cooler, more even blonde tone while keeping their hair color looking sophisticated and balanced.

Wella T28 is my #1 recommendation for natural-looking blonde hair.

Wella T10

Wella T10 is a toner that imparts a very light, pale ash blonde color. It is particularly suitable for individuals with cool undertones in their hair and is designed to eliminate any unwanted yellow or brassy hues. The color achieved with Wella T10 resembles an icy, platinum blonde, providing a stunning and icy finish. It is an excellent choice for those with pale or fair skin tones and can create a striking contrast with cool complexions. Those with warmer skin tones may find the resulting color too cool and stark, so they should consider alternative toners. Wella T10 is perfect for achieving a high-fashion, icy blonde look, but it may not suit everyone, so a skin tone assessment is advisable before using it.

Wella T10 is great if you want pale blonde hair that's a little bit more subtle than Wella T18.

Wella T14

Wella T14 is a toner that creates a very pale, cool-toned ash blonde shade. This toner is best suited for individuals with cool undertones in their hair and is designed to eliminate any unwanted yellow or brassy tones, making it perfect for achieving a platinum, silvery blonde look. The color achieved with Wella T14 closely resembles an elegant, silvery-blonde hue, creating a stylish, icy finish. It complements fair to medium skin tones, especially those with cool undertones, as it enhances the overall coolness of the complexion. People with warmer skin tones might find this toner too cool and stark, so they should consider alternatives that are more flattering to their complexion. Wella T14 is an excellent choice for those looking to achieve a high-fashion, silvery-blonde appearance, but it may not be the best fit for everyone, so a skin tone evaluation is recommended prior to use.

I've personally never used Wella T14 on my hair, so I'm not super opinionated on it (yet!).

Wella T18

Wella T18 is a toner that produces a pale ash blonde color, making it ideal for individuals with cool undertones in their hair. It is specifically formulated to neutralize and eliminate unwanted yellow or brassy tones, resulting in a beautiful, cool-toned blonde shade. The color achieved with Wella T18 resembles a delicate, silvery blonde, creating a sophisticated and icy finish. This toner is well-suited for those with fair to medium skin tones, especially those with cool undertones, as it enhances the coolness of the complexion. Individuals with warmer skin tones may find the end result too cool and stark, so it may not be the best choice for them. Wella T18 is perfect for those aiming to achieve a refined, silvery-blonde look, but it's essential to consider your skin tone to ensure it complements your overall appearance.

I personally LOVE Wella T18 if you want ash blonde hair. Wella T18 is also great because it has no yellow or orange undertones!

Wella T15

Wella T15 is a toner created to achieve a pale beige blonde shade, making it an ideal choice for individuals with cool undertones in their hair. This toner is expertly formulated to neutralize and eliminate any unwanted yellow or brassy tones, resulting in a sophisticated, cool-toned blonde hue. The color achieved with Wella T15 resembles a soft, muted blonde with subtle beige undertones, imparting a refined and natural finish. This toner is particularly flattering for individuals with fair to medium skin tones, as it complements and enhances the cool undertones of their complexion. For those with warmer skin tones, it may not be the most complementary choice, as it can introduce a coolness that may not suit their overall appearance. Wella T15 is an excellent option for those seeking a subtle, elegant blonde tone that enhances the beauty of cooler-toned fair to medium complexions. It offers a balanced and refined finish for these skin tones.

I've personally never used Wella T15.

Wella T11

Wella T11 is a toner designed to achieve a lightest beige-blonde shade, making it an ideal choice for individuals with cool undertones in their hair. This toner is expertly formulated to neutralize and eliminate any unwanted yellow or brassy tones, resulting in a sophisticated, cool-toned blonde hue. The color achieved with Wella T11 resembles a soft, muted blonde with delicate beige undertones, offering a refined and natural finish. This toner is particularly flattering for individuals with fair to medium skin tones, especially those with cool undertones, as it complements and enhances the coolness of their complexion.

Wella T27

Wella T27 is a toner that aims to create a medium beige-blonde shade. This toner is a great choice for individuals with cool undertones in their hair, as it is designed to neutralize and eliminate unwanted yellow or brassy tones. The color achieved with Wella T27 results in a soft, muted blonde with subtle beige undertones, giving a refined and natural appearance. It is particularly flattering for individuals with fair to medium skin tones, especially those with cool undertones, as it enhances the coolness of their complexion.

Wella T35

Wella T35 is a toner crafted to achieve a light beige-blonde shade. This toner is a great choice for individuals with cool undertones in their hair, as it is specifically formulated to neutralize and eliminate any unwanted yellow or brassy tones, resulting in a sophisticated, cool-toned blonde hue. The color achieved with Wella T35 resembles a soft, muted blonde with delicate beige undertones, providing a refined and natural finish. It complements a range of skin tones, particularly those with fair to medium complexions, as it enhances the cool undertones of their skin, imparting an elegant and balanced look.

WellaToner FAQs

Have a question about Wella toners that's not answered below? Leave a comment!

What does Wella T11 look like?

Wella T11 is a light beige blonde. It's in the "beige family" and is a pretty light blonde. 

I personally use T27 or T35 when I want a natural-looking blonde, but T11 is great if you already have really light hair.

See below for a picture.

Wella Toner Color Chart

What does Wella T18 look like?

T18 is a "white blonde." It's platinum blonde and will definitely make you stand out!

Check out LOTS of Wella T18 pictures in this article by Very Easy Makeup.

T18 vs. T11 Toner – Which color should I use?

T18 is in the “ash” color family and T11 is in the “beige” family.

T18 will give you more of a “white” hair color and T11 will be slightly more honey colored.

I used to LOVE T18 because it is such a fun color. 

If you want ashy/platinum hair go with T18. If you want honey/light blonde hair go with T11.

T18 vs. T14 Wella – Which color is better?

I personally like Wella T18 more. It neutralizes brassiness better in my opinion.

Is T18 or T28 Wella toner better?

It depends on what you want! Wella T18 is WHITE blonde and striking. T28 is a much more natural looking blonde.

T18 is more fun and will make a noticeable difference in how you look.  I personally think T28 looks better on most women and is more natural looking,

Buying Wella Toners

Want to get Wella toner? Don't forget to buy the other supplies needed to dye hair blonde too! You'll definitely need a developer and a bottle to get started.

Supplies to Tone Hair at Home with Wella:

Where can I buy Wella toner?

You can buy Wella toners on Amazon.

Wella Toners on Amazon

Sally Beauty Supply store is also a great place to buy Wella toner, and the women (or men) who work in the stores are usually very helpful.

Where can I buy Wella toner in London?

Check out the local beauty supply stores. Colour Warehouse also has Wella toners online.

Where can I buy Wella toner in Australia?

Check out the local beauty supply stores. Tint Dept. also sells Wella toners in Australia online.

Wella Toner Colors for Orange Hair, Yellow Hair, and Brassiness

Have a question? Leave a comment below!

Which Wella toner is best for orange hair?

T18 works wonders for orange hair.

Which Wella toner is best for yellow hair?

T10 (pale blonde) and T18 (lightest ash blonde) are great for yellow hair.

Green Based vs. Blue Violet Based Wella Toner Colors

Green vs. blue-violet toners. It's all confusing! I personally wouldn't worry about whether a toner is green based or blue-violet based.

Which Wella toner color is green based?

T11 and T35 have a green-violet base.

Which Wella toner color is blue-violet?

T10 has blue-violet undertones.

Wella Toner Guide

Want a detailed guide about Wella toners? Check out the guide from Wella!

Wella Toner Guide

How To Tone Hair on YouTube

Want to learn how to tone your hair by watching a YouTube video? Check out the “how to dye your hair” videos by Very Easy Makeup! (And please subscribe!)

Hair Tutorials on YouTube